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Gizmodo Reviews the Sony A7 and A7r...

The full-frame camera has been synonymous with the most high-end DSLRs—the biggest, the priciest. Not anymore. A new breed of camera that's light ...

qx10-qx100

Sony QX10 & QX100 review by Th...

David Pierce takes an in-depth look at Sony's unique QX10 and QX100 smartphone cameras. ...

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Sony Launches Alpha Portal

                Sony has just launched their Alpha Portal! This is the website as ...

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Top Shelf Episode 001: ‘The o...

Check out TheVerge's first episode of Top Shelf, featuring Sony here http://www.theverge.com/2013/3/6/4071610/top-shelf-sony-march-7 Welcome to Top S...

Gizmodo Reviews the Sony A7 and A7r

The full-frame camera has been synonymous with the most high-end DSLRs—the biggest, the priciest. Not anymore. A new breed of camera that’s light on its feet but packs the best image quality outside of pro-grade gear is here, and it starts with Sony’s new A7 series.

Read more : http://gizmodo.com/sony-a7-a7r-review-so-long-dslrs-hello-future-of-ph-1469132320

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Sony QX10 & QX100 review by The Verge

David Pierce takes an in-depth look at Sony’s unique QX10 and QX100 smartphone cameras.

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Sony Launches Alpha Portal

 

 

 

 

 

 

 

 

Sony has just launched their Alpha Portal! This is the website as an online space for beginners/new users to come to learn and read more about photography. This is the web link: www.sony-asia.com/dslt

As you will see, inside there are 5 major sections:

  1. Learn: This is a section with video and text tutorials catered for absolute beginners to photography. Users will learn the very basics of photography such as exposure, aperture, shutter, and ISO.
  2. Shooting Techniques: This section is a pictorial style tutorial, where it takes users to a step-by-step guide on various shooting situations, and how to improve their photography with each shot taken.
  3. Lenses: This section has a major section, Lenses, with images taken by each lens, and also write-ups on the lens, and also shows its MTF. It also has a sub section, Lens Challenge, which is a gallery of images to showcase what can with our set of lenses in 3 different cities.
  4. α Advantages: A section to highlight some uniqueness of our DSLTs.
  5. SWPA: Sony World Photography Awards section to introduce SWPA and a showcase gallery of works by various shortlisted SWPA 2012 contestants in the Asia Pacific region. Inside here are also biographies and interviews done with selected photographers.

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Top Shelf Episode 001: ‘The one with Sony’

Check out TheVerge’s first episode of Top Shelf, featuring Sony here http://www.theverge.com/2013/3/6/4071610/top-shelf-sony-march-7

Welcome to Top Shelf, a weekly show from The Verge that takes a deeper dive into the products and experiences of the technology that shapes our lives. Join David Pierce and a veritable gaggle of (mostly organic) friends as they showcase the best, brightest, craziest, and pixel-dense-iest from the consumer electronics industry.

 

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TheVerge Reviews the Sony RX-1

Sony RX1 review: shooting like a pro with a pocket-sized camera – read more here : http://www.theverge.com/2013/3/7/4074476/sony-cybershot-rx1-review

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Sony Alpha Experience 2013!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sony Malaysia is organising a mini-convention of sorts on the 16-17th of March 2013 at Zebra Square, Off Jalan Tun Razak, Kuala Lumpur. A host of speakers will be engaging audiences including a series of activities for shutterbugs!

Registration is absolutely free and open now. Quickly register at http://www.sony.com.my/sonyalphaexperience2013 and mark your calendar  ;-)

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Sony RX1 gets reviewed @ DPreview!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Summary taken from: http://www.dpreview.com/reviews/sony-cybershot-dsc-rx1

Conclusion – Pros

  • Excellent image quality in both JPEG and Raw
  • Full frame in a compact, well-built body
  • Dedicated aperture and exposure compensation controls
  • Exceptional build-quality – solid feeling without being too heavy
  • Superb high ISO output in both JPEG and Raw images
  • Essentially silent operation
  • Wide dynamic range Raw files
  • Pleasing metering and white balance results
  • Good level of customization to tune camera to your needs
  • Auto ISO and exposure comp. available in manual mode
  • 1080p60 video with mic input
  • Clever Auto modes and processing features if you want them
  • USB charging is convenient

Conclusion – Cons

  • Autofocus speed not quick enough for fast-moving subjects
  • Autofocus struggles in low light
  • Significant vignetting, with any correction baked into Raw files
  • Multiple button presses required to move AF point
  • No built-in viewfinder (and accessory options rather expensive)
  • No focus guides for video shooters
  • Disappointing video quality even when in focus
  • Focus peaking in un-magnified live view would have been a major benefit
  • Rear shoulder dial makes it less engaging to shoot in shutter-priority mode
  • Can’t shoot X.Fine JPEG and Raw
  • No option to re-process Raw in camera
  • Lack of included charger makes it harder to keep a spare battery charged
  • The standard Sony Alpha function screen seems simplistic and inappropriate for this camera
  • Laggy to engage magnified image review
  • Awkward separation of movie and stills in playback

Overall conclusion

We said the RX1 was a brave step for Sony – a truly top-end product from a brand still establishing its photographic reputation at that level. And it’s a gamble that pays-off to a great degree. The RX1 is much more than a brand-enhancing flagship that few people will ever get to use – it’s also truly effective as a camera.

The market it’s aiming for is supremely niche – the market for fixed-lens, full frame cameras is not likely to be a big one – but we believe many of the would-be buyers who make it up will be well served by this camera. Which isn’t to say it’s perfect, nor to underplay how narrow its capabilities are. But, it’s a camera designed to be the quintessential tool for a certain kind of photographer, and there are very few things that detract from that ambition.

The main drawbacks stem from the camera’s autofocus performance. While not at all bad, it’s not fast enough for ‘decisive moment’ street shooting. Many of these photographers will be able to use the camera’s manual focus, though there’s no way of previewing the image and confirming focus at the same time. The autofocus performance in low light also gets in the way of capitalizing on the camera’s excellent low-light performance.

In practice, the Sony RX1 is a pleasure to use – the aperture ring and exposure compensation dial give a sense of connection to the photographic experience that is missing in many modern cameras and is essential in a camera costing this much. The five customizable buttons give direct access to most of the other settings you might want to change, making it a pretty quick camera to use and adding to the sense of involvement. It’s also as close to silent as any full-frame camera is likely to get – its lens-shutter giving off the slightest of swishes as it operates.

Image Quality

The image quality is exactly what you’d expect from the sister camera of the SLT-A99 – it’s excellent, giving the low noise and subject/background separation that you’d expect from a full frame camera. Its relatively short focal length means you’ll rarely get truly defocused backgrounds but, as you open the aperture, you can get a degree of subject/background separation.

The 35mm lens is certainly sharp and the effects of chromatic aberration and distortion are minor. They’re also easily removed if you’re shooting JPEG. The lens does exhibit significant amounts of vignetting and any corrections are baked into the Raw files if you choose to engage them, which we’re disappointed to see. In a sense it’s positive that Sony allows you to disengage the correction (it could easily have applied the corrections in the background), but by irrevocably changing the ‘raw’ data, it complicates the decision of whether you should apply the corrections.

Noise performance is good – both in JPEG and Raw shooting. The camera’s context sensitive noise reduction seems fairly effective – it’s only at the highest ISO settings that noise or excessive noise reduction start to become major problems. However, you can still often get better results by processing the Raw files and manually tuning the noise reduction to match the subject.

Handling

The RX1 does a pretty good job of balancing its role as a classic photographic tool and its reality as a complex electronic device. To this end, it offers direct, mechanically-solid feeling aperture and exposure compensation dials, along with the beautifully-damped ring at the front of the lens to engage close-focus. From these you get the sort of ‘real camera’ feedback you really should from a camera costing this much money. However, its mass-market underpinnings mean it also offers a fairly coherent and well-considered menu structure and user interface.

The level of customization offered by the RX1 is nicely judged – five customizable buttons mean that you can put your most frequently-used settings right at your fingertips. Two of these buttons (C and AEL) are well placed so that they can be reached without having to shift your grip on the camera. This means, even if you decide you want the AEL button to perform a focus acquisition in manual focus mode, you can still have AEL on another button.

The small unmarked dial at the top right of the camera is used for shutter speed control and doesn’t give the same engaged sensation as using that lovely metal aperture control. We’re also a bit disappointed that the RX1 gets the same Fn menu as the cheapest Sony SLTs - its point-and-shoot appearance and inclusion of features of processing gimmicks such as ‘Soft Skin Effect’ undermine the high-end shooting experience. We would have liked to see the Quick Navi interactive status panel as the main Fn menu.

The Final Word

The RX1 has no direct competition. The closest comes in the form of Fujifilm’s X100S, which can’t offer full frame image quality but is half the price and has a hybrid viewfinder, fast focus and digital split image focus system in its favor. However, if image quality is paramount for you, there’s nothing that comes close in such a small package this side of a Leica and its small-car price tag. As a bonus, the RX1 is an engaging photographic tool.

We’ve seen several more famously photographically focused brands attempt to build dedicated high-end photographer’s compacts but few have resulted in such a well-polished product. Its faltering autofocus in low light hampers the ability to exploit its full after-dark potential, and ‘decisive moment’ street shooters may find themselves wanting to shoot in manual focus. Ultimately, though, the RX1 is still a better, more capable and more satisfying camera than niche cameras usually are, which is what earns it our Gold award, despite the niggles.

At the start of this review we asked if the RX1 was a good enough camera to play in the same league as Leica. The answer is yes. The lens is excellent, as is the sensor (something that’s not been true of digital Leicas so far), meaning it’ll more than hold its own against the M-series cameras in image quality terms, even if it’s not quite as engaging as a true rangefinder. Or, put another way, it’s arguably the camera the Leica X-series aspires to be.

There are plenty of photographers who are likely to appreciate a camera with a fixed prime lens, precisely because it offers something that interchangeable lens cameras don’t – in terms of size and dedication of purpose. So, if what you want or need is a fixed 35mm full frame camera, then the RX1 not only offers you that – it also offers a camera you can really love. And its combination of image quality and size make it one that will allow you to get photos you wouldn’t get with any other camera.

Content excerpt from Dpreview.com

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Food Photography Master class by Jamie Oliver

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Firmware Updates Available!

Firmware updates for camera and lenses can be found here!

NEX 5 & 6: http://www.sony.com.my/support/announcement/546577

SLT A99: http://www.sony.com.my/support/announcement/546606

Lenses: http://www.sony.com.my/support/announcement/546595

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Sam Hurd’s unique Prisming techniques!

Check out Sam’s unique “Prisming” techniques http://www.samhurdphotography.com/2013/wedding/prisming-photography-techniques

“Now that I’ve moved on a developed a few other photography techniques it’s time for me to explain an older one I used a good bit throughout the 2012 wedding season. I call it prisming (others are starting to call it “hurding”) but it’s really just reflecting images in front of your camera lens using a prism. It took me a while to try a variety of prisms before I found the perfect one (for me).

Many photographes have used things such as iphone screens or mirrors to create interesting and artistic looking images, but I’ve found that using a 6 inch triangular prism works best for me because you can twist the prism into creating a curve and bend-like distortion of your surroundings. It takes a little more practice than just holding it up to your camera lens and reflecting stuff. This makes things look much more natural in my opinion. It doesn’t scream “cheesy!” “something done in photoshop!” because, well it isn’t done in photoshop.”

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